Phinney Bischoff accorded Crystal Apple by Insurance Education Foundation

ORGANIZATION PRESENTS HIGHEST HONOR TO SEATTLE DESIGN FIRM

SEATTLE, WA - Phinney Bischoff Design House (PBDH) proudly acknowledges receipt of the Crystal Apple Award from The Insurance Education Institute. The Indianapolis-based foundation recently bestowed the Seattle firm with its highest honor for their design of a compelling annual fundraising brochure.

The not-for-profit Insurance Education Foundation (IEI) reserves the Crystal Apple Award for those who make extraordinary contributions to their mission. PBDH was commissioned by SAFECO to design a piece that would boost the foundation's image and fundraising efforts with both individual and industry donors.

The PBDH team of senior designer Karin Harris, in-house illustrator Dean Hart and copywriter Marty Krouse collaborated to create an image-rich overview that tagged the foundation with providing vital "knowledge for a lifetime" to students across the country. Highlighted with original illustrations, the brochure dynamically presents the aims of the organization - to give high school instructors the working knowledge to educate their students about the importance of insurance.

"It is my pleasure to present PBDH with our foundation's highest honor, proclaimed Deb Kelleher, IEI Communications Director. "Working with them has been the best experience I have ever encountered with any firm of its kind. Their quick grasp of our organization, the incredibly beautiful artwork and design, and the excellent relationship between client and customer made this a completely enjoyable process," she added.

"This is a tremendous honor for us and I am incredibly proud of our design team on this project," said Leslie Phinney, PBDH President and Creative Director. "Our goal is always to create design pieces that will resonate with our clients and maximize their efforts. How great to have a client go out of their way to affirm our work."

The Insurance Education Institute, Inc. (IEI) was established in 1988 with a mission to improve the understanding of insurance and its role in society through the education of teachers and students. IEI is a non-profit charitable foundation sustained by contributions from the insurance industry.

Phinney/Bischoff Design House (PBDH) is a dynamic print and interactive design firm with specialties in strategic marketing counsel and brand development. The PBDH design expertise encompasses a wide-range of services including Web sites and multimedia, corporate identities, marketing collateral, brochures, packaging and annual reports. PBDH can be reached by phone at 206-322-3484, or through their award-winning Web site at www.pbdh.com.

The Insurance Education Institute is a nonprofit charitable organization devoted to improving public understanding of the role of insurance in society. The foundation pursues this mission primarily through the education of secondary school teachers and students.

For more information, contact IEI at 1-800-IEI-4811 or email info@IEI.org.